Work
WORK
From venture building to product development and DX transformation. Selected projects we've partnered on.
CASE STUDIES
New Business Incubation — Zero-to-One Partnership
Joined an incubation firm specializing in new business creation. Built the foundation for growth — from client acquisition to operational systematization.
AI-Powered Product Development — From Concept to Launch
Built an in-house product that automates real operational pain with AI. The development process itself is AI-driven.
Luxury Brand × CRM Strategy
Redesigned CRM infrastructure for a major luxury brand, implementing personalized strategies to maximize customer LTV.
Global Luxury Brand × Customer Experience Design
Designed omnichannel customer experience for a global luxury maison. Bridging digital and physical touchpoints without compromising brand identity.
Major Cosmetics Brand × Membership App Operations & Improvement
Led improvement initiatives for a major cosmetics brand membership app, bridging business stakeholders and the operations team to drive business-aligned enhancements beyond routine maintenance.
Cosmetics New Business × Makeup SNS PoC
Planned, developed, and validated a social app for sharing makeup pouch contents as a new business initiative for a major cosmetics company. Executed under ANDOOR branding as an isolated venture.
Imported Automotive Brand × Digital Communication Strategy
Designed and operated a CRM program for a European premium automotive brand. End-to-end support from lead nurturing to owner retention.